Content Writer Resume Bullet Points
Content writer resume bullets should show traffic, engagement, and business impact from your writing. This guide gives you examples for SEO, blog, copywriting, and content marketing roles.
Bullet examples
- Published 100+ SEO-optimised articles; grew organic traffic from 10K to 80K monthly sessions in 18 months.
- Wrote product launch copy for 5 feature releases; landing pages converted at 12% (3x industry average).
- Developed content strategy and editorial calendar for B2B SaaS blog; increased MQLs from content by 40%.
- Edited and fact-checked 30+ technical articles per quarter; maintained brand voice across 4 contributing authors.
- Created email nurture series of 12 emails; improved open rate by 25% and click-through rate by 15% vs previous campaigns.
Impact formulas
- Volume + growth (e.g. 'Published X articles; grew traffic from Y to Z')
- Copy + conversion (e.g. 'Wrote X; converted at Y%')
- Strategy + outcome (e.g. 'Developed X; increased Y by Z%')
Lead with traffic, conversion, or engagement metrics. Show content types (blog, landing pages, email, whitepapers) and tools (WordPress, SEO tools, CMS, analytics). Distinguish between SEO content, copywriting, and content strategy.
Tailor to the role — SEO writers emphasise organic traffic and rankings; copywriters emphasise conversion; content strategists emphasise editorial calendars and business impact. WadeCV can help you align your content writing experience with specific job descriptions.
Common mistakes to avoid
- No traffic or engagement metrics
- Listing only topics without outcomes
- Generic 'wrote blog posts' without scale or strategy
Frequently asked questions
How do I show writing impact without access to analytics?
Use publication volume, engagement (shares, comments), editorial scope (topics, platforms), and qualitative outcomes (stakeholder feedback, brand consistency). Ask for analytics access in future roles.